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Jayne FM
Operational Questions and Answers

Who is Jayne’s target audience?
Our broad target is Women 25-49. Our narrow target is Women 35-44. Give us a call and we’ll talk about the specific woman we’re targeting. Rest assured… Every single piece of imaging on Jayne is written with this specific woman in mind.

What is Jayne’s target demographic gender proportion?
65% Female, 35% Male

Jayne looks like it may be a “chick” format. How do I know it’s not going to scare away the men in my audience?
You already know that every great radio station hyper-targets women, and Jayne is no different. But Jayne’s main component is the imaging – it's carefully designed and written to appeal primarily to women without alienating men. Each piece of imaging has to pass through those two filters to make it on the air.

Where can I play the Jayne program?
Jayne is formatted to fit virtually any daypart. In fact, if you're looking to save money, why not let Jayne take over your nights and/or weekend?

Sales FAQ

How will Jayne increase my revenue?
The easy answer is, of course, ratings. We believe so strongly that this will resonate with adult women of every psychographic, and it will create buzz in your market that makes the old tell-a-friend promotional campaigns seem, well, outdated. Jayne will increase your cume because her listeners will “tell a friend” not because they’re being paid to, but because they want to. Jayne is a program that your sellers can get excited about!

What makes Jayne unique?
Jayne targets Women 25-49 in a way that they have never been, ummm, targeted to before. No 'Wisdom for your life,' No 'disingenous sympathy by phone,' and this is all said with a 'wink!' Jayne is safe, but she is never boring. We use surprisingly witty imaging to attract women who want a radio station built for them.

Jayne takes all the successful elements of radio and puts them into the context of your target listeners’ world. Not just her entertainment options, but her world.

Trying to fight for attention in an ultra-crowded media world is tough enough. And as we know, it’s even tougher when you’re trying to connect with busy adult women. Jayne makes the connection because the lifestyle is her listeners’ lifestyle.

And that’s what makes Jayne different.

Jayne generates real emotion in your listeners, not manufactured emotion. How? By speaking to adult women the way adult women speak to each other. That means that Jayne doesn’t use typical liner-speak when she’s talking to your listeners.

Of course she talks about usage, promotions, dial position, and all of the other housekeeping things that you need for successful imaging. But she does it in a way that is so different, so real, and so much fun, that women will feel like they’re being entertained, not “branded to”.

And that’s why Jayne will help you reach more Women 25-49.

Who is Jayne?
Everyone knows Jayne… she’s that cute, funny, always happy and sometimes sassy woman that everyone seems to like. She’s a little mischievous, not very shy, often opinionated, and consistently entertaining. She’s more likely to make friends by telling them not just what they want to hear (though she’s very good at that), but what they need to hear. And her friends love her for it. She’s sweet, loyal, never mean, and always honest, which means that that women trust her. And what more can you ask for in a friend?

What will Jayne do for me?
Jayne is the audio representation of the woman everyone wants for a friend, or the woman women secretly want to be! Your cume will spike when we introduce Jayne to your market. Jayne’s outstanding imaging presentation will make sure that your new cume stays with you. That loyalty turns into TSL, which extends AQH, which translates into revenue. But you knew that already, right? And like the best, most intelligently branded radio stations, Jayne is singularly identifiable, not just a poor copy of a market leader. Jayne keeps your listeners company by being a real, reliable friend, not by playing “more-music-with-less-talk”, or “songs the whole office can agree on”.

This is a different day, and a difficult time for our industry. We continue to compete for share of mind, but now the competition is no longer only our friends across the street. It’s XM and Sirius, iPods and audio blogs, HD radio and CDs.

Jayne is the kind of woman who your listeners will look forward to hearing from every day because, secretly within every woman, is a piece of Jayne! She's every woman's fantasy! She says what's on their minds, while playing their favorite song!

Jayne isn’t cuter or smarter or funnier than your listeners… Jayne IS your listeners.

What People are Saying ...